About Us

Unicoi Outfitters is North Georgia's largest and oldest full service fly shop.  We are an Orvis Endorsed Fly Fishing Outfitter and our shop is located on the Chattahoochee River near alpine Helen, Georgia, where we started back in 1994.  

We offer quality fly fishing gear and supplies from many major manufacturers including Orvis, Sage, Simms, Winston, Abel, Ross, Cortland, Scientific Anglers, Umpqua Feather Merchants and many more.  If you need something that isn't listed online, call our shop - odds are we have it or can get it for you quickly.

We also offer guided trophy trout fishing with exclusive access to several miles of prime private trout streams in north Georgia.  The fishing here is great in the winter when many of the more famous streams in the country are iced in.  We'd love to put you on some big fish - click here for more info.  Our guide staff is the most professional you'll find anywhere, and includes several with FFF certifications.  We also welcome beginners with open arms and enjoy teaching others about the sport.

We're not just another online merchant.

Our goal is for you to enjoy fly fishing as much as we do!

To all of you, from all of us - Thank you for your business and tight lines!

Jimmy Harris